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ABBY Wallach is a celebrated beauty and media entrepreneur, known  for her innovative spirit, creative vision, and business acumen. Throughout her career, she has captivated audiences and consumers alike with groundbreaking experiences, pioneering products, and compelling productions.   

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At present, Abby is the CEO and Co-founder of Scentinvent™ Technologies, a trailblazing, female-founded incubator, innovation, and licensing company. Under Abby’s leadership, the firm has partnered with XJ Beauty, a beauty brand architect and accelerator that is known for its expertise in innovation and full-turnkey solutions. Together, they have re-imagined the fragrance industry’s challenges head-on with visionary solutions that merge fragrance and beauty, creating a new category of must-have products for today’s travel ready, on-the-go and social savvy consumer.  

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The explosive growth of the fragrance industry driven by social media trends and the increasing demand for scent as part of the daily beauty routine underscores the need for innovation. That’s where Scentinvent™ and XJ Beauty step in as the ultimate B2B solution.  

Introducing a revolutionary lineup of alcohol-free, skin-friendly fragrances that blur the lines between scent, skincare, and makeup.  This cutting-edge collection includes:  Clear Solid Scent Sticks, Scent Balms, Scent Serums, Scent Shimmers and a one-of-a-kind Scent Primer.  

All formats are available in 11 globally inspired scents in partnership with CPL Aromas, a world-renowned fragrance house.  With customization options, brands can white-label or tailor these collections, incorporating their signature scents into new, skin-focused formats. This unique approach allows companies to leverage the success of existing fragrances in innovative ways, enhancing product offerings and expanding market reach and bottom line.

Scentinvent™ Technologies has been recognized by WWD, CEW, and Perfumer & Flavorist as a leader in global fragrance trends at Cosmoprof North America 2025.

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