Abby’s fascination with beauty began at her grandmother’s vanity, where she spent hours mixing lotions, potions, and dreams. She was the kid inventing businesses before she could spell entrepreneur selling her Cinderella watch for bubble gum (true story), designing cup holders for movie theaters, and imagining a cushioned headrest for salon sinks. Curiosity was her first language.

Across three decades, Abby has built and developed brands across multiple industries with a career defined by pivots, reinventions, and bold creative leaps.

As a lifelong fragrance lover frustrated by one universal truth (scent doesn’t last), she set out to reimagine the category. That spark grew into The House of Scentinvent™, her innovation house pioneering skin-first, portable formats for the next generation of fragrance.

Before Scentinvent™, Abby lived behind the camera and inside culture first as a live event producer at Showtime Networks, then in Hollywood as an Executive Producer for Nederlander TV & Film. After welcoming her two children (her best productions ever), she created Beautiful Stranger.TV, one of YouTube’s first beauty/fashion content-commerce partners. It helped shape the creator economy by transforming real people and real style into shoppable storytelling.

But the journey began even earlier, at a boutique PR agency representing beauty giants like Procter & Gamble, Oil of Olay, and Cal Que Fleurs Fragrance - her first fragrance launch at Bergdorf Goodman. Today, her work brings her full circle, right back to the spark that started it all at her grandmother’s vanity. Only now, that dream is her reality.