Abby is a trusted strategic advisor to businesses across beauty, fragrance, media, retail, and consumer innovation. With three decades of experience identifying white space, shaping cultural movements, and launching category-creating products, she brings clarity and direction to leaders navigating growth, reinvention, or expansion.

Her advisory work spans startups, emerging brands, private equity, global corporations, and visionary founders looking to sharpen positioning, accelerate innovation pipelines, and unlock new opportunities.

Abby combines deep industry knowledge with sharp cultural intuition connecting creativity to commercial impact.

Whether evaluating brand equity, refining strategy, developing IP, or guiding innovation from idea to shelf, Abby brings a rare blend of big-picture perspective and executional insight.

For leaders seeking a strategic partner with taste, truth, and transformative thinking - she is the advisor you want in the room.

She currently advises Timothy Han / Edition (Imprint Parfum), a London-based luxury fragrance house, and Social 4 The Win, a TikTok-first consultancy and event platform.